Last week we looked at “why use Twitter”. This week we are looking at the “nuts and bolts” of twitter and giving you some vocabulary know-how.
Hashtag? Retweet? Reply? Direct Message? What does it all mean?
- Twitter – twitter is a “microblog” where you can share information in 140 characters or less. These are sound-bites; they “get to the point” and engage the audience quickly.
- Username or handle – this is the name you create when you start your twitter account. When you post to twitter, your posts will appear with the @ sign before your username. My username is @lcalderwood
- Hashtag – using a # sign before a subject groups all the tweets that use that hashtag. For example, if you want to search tips on nutrition, simply search in twitter with #nutrition and you’ll see what everyone has posted who used #nutrition. This is where you create engagement for your events.
- Followers – you can “follow” twitter users, which means their tweets show up on your homepage timeline. There are also tools available to help you manage and categorize your followers.
- Retweet (RT). Is there a tweet that you think is worthy of spreading to a larger audience? Retweeting puts the soundbite out there again, to your followers and your hashtags followers. The tweet will start with “RT”.
- Reply – want to send a public message to someone? Reply to their tweet; they will be notified of the mention
- Direct message (d) – you can privately send a message (again, only 140 characters) using direct message. It will appear as “d” prior to their username in your tweet.
- Modified Tweet (MT) – when retweeting, sometimes it runs the character count too long. You can “modify” the tweet and delete unnecessary characters to stay within the 140 character limit. Note: simply change the RT to MT when you modify a tweet.
Here are some of my most followed hashtags as a meeting professional – #eventprofs, #mpi, #pcma, #whyusehb, #EIR (engage, inform, retweet), #engage365, #socialmedia, #goals
Next week we look at how to start a twitter campaign for your conference.